Aligned with the United Nations Sustainable Development Goals (SDGs), the theme Blossoms Beyond Boundaries represents Panagbenga 2025’s commitment to inclusivity, sustainability, and global connectivity. It highlights the festival's aspiration to transcend physical, cultural, and creative limitations, emphasizing the transformative power of collaboration and shared growth.
At its heart, this theme celebrates the universal beauty and symbolism of flowers, underscoring their ability to unite people across cultures and geographies. It inspires local pride while fostering meaningful international connections, ensuring that Panagbenga remains a leading festival that champions cultural heritage, environmental sustainability, and global solidarity.
Branding one of the Philippines’ longest-running festivals for thirteen years now
As the cool breeze of February fills the air in Baguio City, the annual Panagbenga flower festival comes to life. The festival's name, "Panagbenga," is derived from the Kankanaey language, meaning "season of blooming," reflecting the vibrant blossoms that adorn the city during this time.
Beyond the colorful floral displays, the Panagbenga festival is a celebration of the rich history, traditions, and values of Baguio and the Cordilleras.
Pixelhub has been the branding partner of the festival for the past thirteen years, creating comprehensive marketing collaterals for both digital and print platforms. These include the development of brand guidelines, production of eye-catching banners, design of attractive giveaways and t-shirts, management of social media accounts, and creation of the festival's official website.
February 22, 2025
The Process
Through extensive research and close collaboration with key players in the tourism industry, Pixelhub crafted a series of mockup designs that effectively captured the unique brand identity of the Panagbenga Festival.
Our design explorations were strategically developed to highlight the diverse tourist attractions located in and around Baguio City.
The Results
As the branding partner of the Panagbenga Festival, Pixelhub Studio has delivered impressive results for over a decade. The festival's attendance has grown significantly each year, in part due to our comprehensive brand guidelines for all digital and print marketing platforms. These include eye-catching banners, engaging social media posts, attractive posters, and a well-designed official website that effectively promotes the festival's unique brand identity.
Our team also takes great care in creating illustrations that align with the festival's yearly theme. By closely collaborating with the organizers and incorporating their feedback, we produce designs that capture the essence of the festival and resonate with its target audience. As a result, the Panagbenga Festival has become one of the most anticipated and well-attended events in the Philippines.
